One Method Digital and Design

As cliché as it sounds, you could call us a ‘Jack’ of all trades. Well, perhaps more aptly put, we are a ‘Jack, Amin, Steve, Pat, Tay, Dylan’ of all trades.

OneMethod was just nominated for three Webbys – one of which was with our friends at Amoebacorp. Why is this important?

Well, we finally got our 2009/2010 demo reel in order (figuratively and literally). It’s a collection of interactive work, motion graphics, some 3D goodness, print design, advertising and a little branding too.

If you’ve ever set foot in OneMethod’s offices, you know it’s a special space. If you haven’t had the chance, please stop by whenever you’re in the neighborhood.

Either way, check out the new book Where We Work, featuring OneMethod and many other of the world’s most inspiring work spaces.

They say you can’t really know someone until you walk in their shoes. Well, consider this video our shoes. It’s a quick look at the neighbourhood we work in, the office we often live in, and the very people who do all the working and the living – we (Rob) also had nothing to do over the weekend and wanted to try out some new equipment.

For our second iPad app, we took on the task of creating a massive body of work that would act as a digital scrapbook for the entire career (up to date and 6 years into the future) of 5-time NBA All-Star Chris Bosh.

All Out War is an upcoming documentary about the breakdancing sub-culture.

The film and its brand were created by OneMethod’s own Rob Pilishowski and have since received a refresh from the OneMethod Team.

Technically speaking, we are currently looking for a Technical Writer to join team OneMethod.

We are currently on the look for a new Digital Account Manager. Is that person you?

When Rypple (a company that’s changing the way businesses operate) wanted to know what the OneMethod philosophy was all about, we knew we were doing something right. And so, OneMethod’s CEO Amin broke it down for them in a brief outline of just where OneMethod came from and what it stands for.

Here is one of our favourite product videos, a green screen production that conceptualized the Nokia E73 Mode’s “switch mode” feature.

To generate a buzz for the OneMethod-designed AmirJohnson.com , we decided to create and distribute a viral video featuring a dunk off between the Toronto Raptor’s Young Guns.

The marketing service we offer to professional athletes is a true combination of what we love and excel in at OneMethod; award-winning design, sports, relative and effective branding, and the creation/execution of social campaigns.

In an effort to reduce trans-atlantic flights and increase intelligent sounding employees, OneMethod has officially opened up a U.K. office in London.

After completing Chris Bosh’s iPhone app, the first iPhone application for a professional athlete, we needed a way to let the world know it was available. We ended up creating a viral video campaign that helped fill the Apple store and set off thousands of downloads.

Within OneMethod, we have a group of ‘digital socialites’ that specialize in social activation.

This group is called HobNob.

When faced with the challenge of introducing Nokia’s Ovi suite of services to consumers, we determined that the best place to start is where those actual services live: on the device.

Our end result was an interactive demo/mobile app that invites users to engage with a Nokia device and learn about Ovi in an interesting and relative way.

Here’s a short teaser we’re currently working on for the ghetto fab Mr. Adam Knights.

OneMethod is currently looking for for an Interactive Designer and we are currently working on some great projects.

So if you think you can design, get in touch with us. And if you think you can dance, feel free to also get in touch with us.

We are constantly on the lookout for new ways to communicate with consumers.

Hence our latest Bluetooth campaign with Nokia that we launched in the UK.

While working with Sympatico.ca and a tight time-line, we recently created the first iPad app for a Canadian portal. This app has been described as a “must have for Canadians” and is currently free on Apple’s iTunes store.

The only thing we like more than designing websites here at OneMethod is drinking beer outdoors. So when the opportunity to create a new website for Canada’s oldest independent brewery came around, it was a dream come true.

Odds are, you are not ready to witness the hit TV series Pasko Dunks. Either way though, you should check it out, tell a friend and check back soon for episode 2.

The same approach we take to designing a logo or brand, we take to designing a space.

It’s about function and form

Just last week, the fine folks from Eye Weekly came by to check out OneMethod President and CEO Amin Todai.

At the start, they were simply interested in how and where the man works but by the end they might have been more interested in available positions at OneMethod.

Towards the end of 2009, five OneMethod employees started to behave awkwardly as they attempted to hide something.

At the 2009 holiday party, the mystery was put to rest as the five individuals took to stage and revealed the OMB: The OneMethod Band.

If you want to get in touch with us, for any number of reasons, see below and don’t hesitate to drop us a line. If you want to touch us, that’s weird, but we won’t rule out the possibility.

135 Liberty Street, Suite 201
Toronto, ON M6K 1A7
ideas@onemethod.com
416.649.0180

The gang over at Buzz-Beast just launched a new series entitled “The Way I Work.”

They kicked it off with a day-in-the life look at OneMethod’s President and Chief Creative Officer Amin Todai. Check it out.

2009 was a big year for OneMethod. It included a bunch of firsts (mobile apps, generative art, retail design, and even a documentary) and definitely set up a huge 2010.

Here are some of our milestones from the year:

Each year, we showase the work we’re proud of from that year – and we put it in a reel. This is the work from 2008, including interactive, print design, branding and advertising.

We consider ourselves idea junkies here at OneMethod. We treat every single project, regardless of scale, with the same creative drive.

OneMethod does not have a hierarchal structure per se (hierarchal: a word I can spell but not pronounce) . However, we do have a few individuals who, due to their experience, talent and tenure, have proven invaluable to our work, our clients and our overall success.

GenArt is an online experiment that turns the chaos of your social stream into works of art.

The site takes user generated content in a new direction by allowing users to create something from their thoughts, emotions and online presence.

Every year, agencies battle it out to see who can come up with the funniest holiday card. And each year, OneMethod develops a holiday card/campaign/gift idea that may not always be funny, but is always rooted in a strong, conceptual idea, one that will demonstrate OneMethod’s abilities and creativity, and something that will no doubt bring a smile to our clients’ face.

One’s ‘identity’ is more than just the physical make up of a person. It includes their soul – their personality. These same attributes make up a brand.

Below are just a few examples of some of the brands we’ve created.

Print design is the purest form of art and communication, no? Through tasteful design, communication becomes clear, memorable, break-through and everlasting.

That means package designs that pop off shelves, posters that break-through, and product manual that are inviting and easy to understand.

An interactive ‘experience’ is truly when the development of the site, game, e-learning or banner is experiential.

If you can create an ‘experiential’ experience, all the buzz words will follow: engagement, relevancy, dialogue and uniques.

What isn’t social these days?

But the key to social marketing is not just to allow people to join a Facebook group or follow a Twitter account, but to integrate your social world into your existing marketing campaigns and programs

You’d imagine working with Nokia for more than eight years, we’d have developed a knack or mobile marketing.

It’s an area that is ever-changing, and we’re ever-changing right along with it.

We’ve made a concerted effort to attract multi-talented designers (and account people come to think of it).

This has helped us develop a robust Motion Graphics portfolio.

At the heart of any great campaign/site/app/logo is the idea. It’s the insightful nugget of relevancy that will make consumers think immediately of themselves and their lives – and make us creatives wish we’d thought of it.

It’s sort of like climbing a mountain; once you’ve reached that ‘ah ha!’ moment, it’s all downhill from there.

A notebook that references a notebook that’s already referencing a notebook is either sheer brilliance or utter stupidity. Either way, this beautifully hand drawn Apple II inspired notebook is more than a pleasure to look at.

When it comes to awards in our industry, a lot of non-our-industry folks think we go after them to pat ourselves on the back – well that’s just not the case, at least not entirely.

The award is more to confirm the patting we’re all ready doing.

Nokia wanted to do something different for the launch of the Nokia Nuron device.

In addition to creating a microsite and product lunch video, we designed and developed mobile demos for the device in retail.

Admittedly, we flirt with ‘above the line’ advertising media (magazine, newpaper, radio, etc.). Where we um, do the opposite of ‘flirt with’…is in the area of advertising that falls ‘below the line’ – where you least expect it but perhaps where it is most effective.

In case you never decide to call us, feel free to have a listen to our current outgoing message.

These days, the average child owns more iPhones than baseball cards. And with that exciting/sad/made-up fact in mind, OneMethod created FanApp, which is in some ways the baseball card of this generation but in many more ways, so much more.

Last year was a huge year for mobile applications, and OneMethod was quick to get in on the action.

Introducing NerdAlert2000 and LoveDetector2000, both available at the iTunes app store.

First Ink is DVD featuring NBA all-star Chris Bosh as he navigates the most important offseason of his career.

The DVD includes a documentary, comedic shorts, interviews + more and was created entirely by OneMethod.

One way to learn more about what we do and who is actually doing it (or not doing it) is to check out OneMethod on all the usual suspects of social sites.

When you’re forced to wait for a meeting at an unfamiliar agency, what would you rather do, read some hip industry magazine or meet the entire staff while playing a classic game? (If you would go for the magazine, we have those too).

We had a big giant wall at the office and didn’t know what to do with it. Then we thought, ‘Why not design a giant mural with pink flamingos, a roller coaster, a volcano and a dude with have a skull, and us?!’ Voila!

Wefeelfine.org harvests (their word, not mine) human feelings from a large number of weblogs. Every few minutes, the system searches the world’s newly posted blog entries for occurrences of the phrases “I feel” and “I am feeling”.

Introducing Jenerally Speaking: a personal blog that will let you get inside the head of one of OneMethod’s finest employees. Definitely worth checking out.

We recently completed a training manual for Nokia in which we mimicked the look and feel of a GQ magazine cover (ours was dubbed “NQ”).

It was an interesting typographic exercise in dissecting a multitude of covers and determining the various fonts used, and one that led me to the discovery of a great font; Gotham.

Our friends at Amoebacorp came to use with an awesome idea for the new Pop Shoppe website. We immediately said ‘Ya, we’re in’ and helped bring their characters and the Pop Shoppe world to life.

Welcome to the world of Pop Shoppe!

We started working with Jason from TargetVacations.ca about two years ago and continue to today. Our first endeavour was to rebrand and reposition the company through a positioning statement and tagline grounded in their fundamental travel beliefs. We then redesigned their logo to echo those same fundamental principals.

FolkwayMusic, a guitar retailer and repair shop in Guelph, Ontario, Canada, has been working with us for almost five years now, developing true-to-brand advertising.

MSN Autos wanted people to see how awesome their content was. To do that, we created an online contest where users had to search through MSN Autos content to find missing car parts and build a car, which became their entry into the contest.

Nokia needed an opening video for an important presentation to a national retailer.

The video exceeded expectations, continues to be a powerful tool for Nokia and earned OneMethod an award at the 2009 Webbys.

For our third FanApp, we hooked up with a World Series Champion and a current member of the New York Yankees.

Introducing the Nick Swisher iPhone application, taking you on the field, in the dugout and behind the scenes with one of the MLB’s premier players.

A review of the book How to Catch the Big Idea by Ralf Langwost and John Hegarty.

It was around this time that OneMethod started to kick into overdrive.

This next post will give you a little background on the early days of OneMethod.

What I’m gonna take you through here, is the very beginnings of how OneMethod came to be, or how I grew from a kid to a kid with a company.

Part deux in the OneMethod Saga

This is actually the prequel to the OneMethod saga, so if you don’t give a shit, you might want to skip this one. And just to be clear, there will be no Fred Savage or Darth-whatever references.

Unfortunately, we are unable to locate a post that matches the term you searched for.

We recommend you continue to click around the site or try a new search term like “Amin” or “web” or pretty much any swear word you can think of.

We are currently looking for a Digital Account Manager, a Technical Writer and an Interactive Designer. Are you interested?

And beyond those positions, we are always keen to meet with new people. So if you’re interested in working at OneMethod, please don’t hesitate to get in touch with us.

you found this video? It’s awesome. Just some outtakes from our ‘we are your friends’ video. Hope you like it.

Introducing one of OneMethod’s brilliant designers, Mr. Dylbot himself.

!ATTENTION! is a super quality pop punk band that just so happens to feature OneMethod’s own Scott Pasko.

Nobody really knows Where Tay Flies (wtf), but in searching for such an answer, this photo and wiki entry were stumbled upon.

We know you’ve seen the show. the question is, have you seen the gear? because even though you’ll never, ever, dunk like him, you can now dress, drink coffee and operate your computer’s mouse like PASKO.

Behold Phife.

That was an interesting term you searched for. And we applaud your filth.

although it’s been quite some time and the quality is shit, the pen is still mightier.

Careful what you search for.

here are a few photos from the 2008 OneMethod holiday party, which involved a giant wheel of parmigiano and all sorts of alcohol.

here are a few videos we made for Chris Bosh that got sidelined for whatever reason.

Only the naughtiest of searchers end up at this post. And for that…. we salute you.

Congratulations and enjoy this lovely video.

we don’t know why you searched that term, but who are we to judge. anyshit, if that’s what you’re looking for…

If you think tacocat is cool, you will love this…

check out a few flicks from our old office.

here are a few photos from day one in our current office. we’ve since added a few chairs.

(|)

unfortunately comes back around.

you found me…