Tangerine
Reinventing Forwardness
Tangerine came to us looking for a way to catapult their CX from good to great. We responded with three different work streams that gave us some quick wins and tackled the bigger issues holding them back.
![Tangerine Project Overview](https://images.ctfassets.net/ds7o3o583aog/6b1Uu3WaZsJEQHbptpHWLF/f001a08c18cf48a71e748187ce0f4272/projectOverview.png?fm=png&q=85&w=1376)
![Design System](https://images.ctfassets.net/ds7o3o583aog/6SUGOdyZK9QtdXUxCd9Jpg/2f54d82e646f79c633b5085babf7d9c1/TangDesignSystem2.gif)
![Type and Icon Design System](https://images.ctfassets.net/ds7o3o583aog/6JHVGOMw8y6ozgJLGh1PBi/a39e78ff0d7dd2ad34be2df83d7ca5ec/TangTypeAndIcons.gif)
![Tangerine App Dark Mode](https://images.ctfassets.net/ds7o3o583aog/4mp7dsNlRPUdPkZFwncViD/7865ffca7b5382806464b0f45d28bc98/TangDarkMode.jpg?fl=progressive&fm=jpg&q=85&w=1376)
![Tangerine Mobile App and Investment Site](https://images.ctfassets.net/ds7o3o583aog/1oPOdx4nXXCz9IhjOS9jaT/a38b37b10525f86ad91160f82c3fc10d/TangAppAndSite.jpg?fl=progressive&fm=jpg&q=85&w=1376)
We dramatically sped up onboarding and refreshed the brand with an accessible design system. Nearly every screen in the app was refined, and their web site got a new look and higher conversion rate.
Project Stats
Conversion increase
Screens removed
Shades of orange tested