Reinventing Forwardness


Tangerine came to us looking for a way to catapult their CX from good to great. We responded with three different work streams that gave us some quick wins and tackled the bigger issues holding them back.

Tangerine Project Overview
Dramatically faster onboarding and Canada's first FI with in-app photo ID verification.
Design System
Type and Icon Design System
Tangerine App Dark Mode
Tangerine Mobile App and Investment Site

We dramatically sped up onboarding and refreshed the brand with an accessible design system. Nearly every screen in the app was refined, and their web site got a new look and higher conversion rate.

Project Stats

Conversion increase

Screens removed

Shades of orange tested



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