Sweet Jesus is a Toronto-based café that blends childhood creativity with relentless craft. It’s a duality that can be found in everything they create and would end up being the core inspiration for their entire brand. We ended up finding a space somewhere between My Little Pony and Metallica, youthful warmth and whimsy mixed with an aggressive yet skillful edge.
In addition to developing a logo, a visual language, design collateral, and a website, we also created an elaborate franchise kit that featured a white vegan leather ‘Bible’ with an embossed logo, a 3D-printed paleta in eye-popping hot pink, and a custom-designed franchise booklet featuring original 3D renderings. We also threw in photography from internationally renowned photographer Matt Barnes, just to sweeten the deal. We’re not saying this franchise kit is an epiphany, but we’re also not NOT saying it’s an epiphany.
Applied Arts Advertising