Scotiabank Arena

Designing the new heart of Toronto


After inking the biggest arena sponsorship deal of all time Scotiabank partnered with us, not just to rebrand an arena, but to reimagine a neighbourhood. We started by looking at how visitors arrived and used the space outside, dividing it into neighbourhoods and identifying key opportunities to enhance the experience.

This informed our central idea to not just put Scotiabank’s name on a building, but put whatever was happening inside within Scotiabank.

Interior Wall with Logo
Scotia Club Interior Shots
Scotiabank Arena Exterior Shot
Scotia Collateral Examples
Logo applications on interior wall and door
Scotia Exterior Front

The end result was an anti-brand of sorts that was hyper-optimized for digital/motion and would later inspire a global rebrand (we helped with that too).

Project Stats

Most Instagrammed Building in Canada

Sign technology invented

Championship Win


The Combine

Redesigning the idea & experience of an office



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