Delissio is the official pizza of pizza night. So to own #PizzaNight on Twitter, and to own our competition on National Pizza Day, we turned our ovens to 425 and heated up the competition. Introducing the Delissio #Pizzascope.
For 7 hours, we continuously live-streamed Delissio pizzas baking on Periscope, while giving away free pizza for a year to some lucky fans who used our hashtag. We took live suggestions from people on what to pair the pizza with and used the platform to get them talking about what their #PizzaNight was all about.
As the night went on, the broadcast received so much love that we actually broke Periscope, which was still in its infancy. We should also mention that we trended at #1 globally on Periscope, right?
Media Innovation Awards