To create awareness for NESCAFÉ’s new 3 in 1 product, we went on Tinder and offered millennials what they really want: sweet threesomes.
We created some outlandish dating profiles, each expressing a serious interest in threesomes. Using Tinder's age and geo-based targeting, we reached them at university campuses during orientation week. When they swiped right, we sent them a message that included a coy greeting and link to a video. The video featured our profile character enjoying a threesome…of sweet creamy coffee.
Our audience really enjoyed the campaign, sending us personal messages that expressed how much they loved it. Like, really loved it. Seriously. Some of them were pretty dirty.