NESCAFÉ Sweet & Creamy might just be the simplest cup of coffee for a busy student to make. So, we wanted to make some other things a little simpler too – things like the transition into full-blown adulthood. This led to the creation of a hot line where struggling ‘adults’ could get help with common adulting problems. If you didn’t know what an RRSP is or how to cook without your microwave, we were just a phone call away.
We also gave out free samples, built an e-commerce shop (the most adult way to do commerce), and provided handy Snapchat tutorials on adult buzzwords. Taxes! The Economy! This weather we’re having! If you still don’t know what an RRSP is, we still own the number 1-800-HelpUsHelpYouHelpYourself. No judgement.