Formula 1
The F175 Vintage Shop in London’s iconic Selfridges.
We collaborated with Formula 1 to concept and design a pop-up at Selridges’ Corner Shop, the most coveted location at one of the world’s most famous department stores. The experience ran for two weeks and featured thousands of carefully curated vintage clothing items for sale in addition to original paintings and statues and limited edition merch.
In addition to the retail experience, we also developed digital and out of home creative plus ran a VIP launch event. Over the duration, the store sold out all the vintage items (nearly 4,000 units in total), earned hundreds of thousands of media impressions, and was even visited by Tommy Hilfiger and Trevor Noah. This huge success was also highly collaborative. We worked side-by-side with Narrative XPR and Spinz (concept and execution) in addition to Rule 1 (fabrication and production) and Insomniac (merchandise and retail).