For years we’ve been listening to Drake in our office while creating brand books for various clients. So when we got the opportunity to combine the two, we may or may not have said HYFR. For Drake, this meant shaping his pre-existing brand and persona into a story that could be shared with sponsors, clients, and potential investors. To us, that meant showcasing Drake’s duality in a way that highlights his unmet potential.
The final product was a high quality 18-page booklet and an accompanying presentation document. And while this project may not get us any trophies or headlines, we enjoyed it.