Helping shape the story of one of the biggest brands in modern music
For years we’ve been listening to Drake in our office while creating brand books for various clients. So when we got the opportunity to combine the two, we may or may not have said HYFR. For Drake, this meant shaping his pre-existing brand and persona into a story that could be shared with sponsors, clients, and potential investors. To us, that meant showcasing Drake’s duality in a way that highlights his unmet potential.
Other brand books this resembled
Hours of Drake songs listened to
Pages in the brand book
Number of new friends