43.64527, -79.38934, 43.64527, -79.38934, 15 https://goo.gl/maps/5JLg4K7tN9S2 onemethod.i3fk4ccb
 

General Business

225 Wellington St. W. Toronto, ON M5V 3G7
Phone: 416.649.0180
Email: ideas@onemethod.com

New Business

James Grant
SVP, Managing Director
Phone: 416.927.3242
Email: james@onemethod.com

 
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Less of an agency, more of a creative crew.
Most definitely digital.

We constantly create

At the end of the day, we create advertising + design.
We also do this throughout the day.

Our MethLab is where absurd ideas come to life,
tacos get made, and lots of beakers break.

We Blab

Welcome to the MethBlab, where our team shares thoughts
on our industry, our culture, and beyond.

We hire people

If you’re multitalented, single-minded,
and want in on that #CrewLove, get at us.

WE NUMBER ONE

It might not be possible to summarize OneMethod in one video, but we tried.

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THE NONTEST

A contest you can only win by not entering

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La Carnita

Started from the pop-up, now we’re… one of Toronto’s top taco spots.

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Our Pursuit

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Put in work

And watch your status escalate. After you apply below.

 
 
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DAGGER

Crafting a beer brand

Let’s be honest, ordering a light beer isn’t the easiest (coolest) thing to do at a bar. There’s this weird stigma, sometimes brought on by that know-it-all “friend” who thinks anything under 5% is for the fishes (his name’s probably Trent), and that light beer can’t hang with craft. And while that may have been true in the past, we’re living in the future. Introducing Dagger, the anti-craft craft beer from our friends at Monarch & Misfits (La Carnita, Sweet Jesus etc…). Dagger is light, it’s crisp, and in our opinion, it’s damn good. They crafted it with a top local brew master to give it a high flavour but low percentage so you could not only taste Dagger, but more importantly, so you could crush it.

While they locked down the sip, we locked down the style. We knew that once people tried Dagger they’d be down so the challenge was creating a can that fit within the La Carnita + Home of The Brave aesthetic and, first and foremost, made people want to put it in their hand. We wanted Dagger’s look to stand out against the mundane big box breweries while avoiding the cluttered art-fest of most craft beer labels. What we ended up with is a design that reflects Dagger itself: simple, clean, and bold. It stands out against other beers on the self and most importantly, it stands up to quality and taste of craft. Suck it, Trent.

 


Project Stats


Original logo options

Breweries visited for inspiration

Trent jokes in the write up

Client

Dagger Brew Co.

Services

Brand design

Brand identity

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