Refreshing a Canadian icon

CFL Hero

In the midst of diminishing viewership and ticket sales, the Canadian Football League wanted to mark a new era for the league and its next generation of fans. So, we introduced ourselves to new fans with a fresh identity.

The rebrand spanned across every league touchpoint, including a refresh on the league and all teams' digital properties – ensuring the modernization strategy covered every single fan experience. This is what we’re made of.


The Chocolatory

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