We are a design agency. But many of us still dream of playing in the NBA. Which is to say, we’re huge fans.
So combining our passions for basketball and creating stuff, we engaged in a branding exercise close to our hearts: the Toronto Raptors franchise. We set out to completely change the look of the team, while retaining what makes them great. Design muscles were flexed. We listened to hours of Drake. And many garbage can 3-pointers were attempted.
We created hundreds of new logo designs, with jerseys, courts, and even a line of streetwear for each. In the end, we not only created something we were proud of, we made something that showed pride for our city and our team.