Throughout the years, the CFL has not only seen the toughest players on the field, but tons of electric personalities off of it. The Canadian game naturally attracts interesting people: in the off-season, most players have other professions and lead very interesting lives.
The CFL wanted to showcase this side of the game, and came to us to create some interesting video content that explored the lives of the player. So we developed a content strategy that centered around the players themselves, making their unexpected personal lives the story. We created two video campaigns, each highlighting a different aspect of life off the field.
Just Playin’ is an unscripted interview series with a twist that explores the lighter side of the game. Gametime with Simoni Lawrence celebrates the camaraderie of CFL players (even ones who don’t play on the same team), and really gets down to what makes them tick.
Highlight reel: a 6-year old insulted linebackers, Battleship was played, and we learned a lot about goats.