43.64527, -79.38934, 43.64527, -79.38934, 15 https://goo.gl/maps/5JLg4K7tN9S2 onemethod.i3fk4ccb
 

General Business

225 Wellington St. W. Toronto, ON M5V 3G7
Phone: 416.649.0180
Email: ideas@onemethod.com

New Business

James Grant
SVP, Managing Director
Phone: 416.927.3242
Email: james@onemethod.com

 
close

Less of an agency, more of a creative crew.
Most definitely digital.

We constantly create

At the end of the day, we create advertising + design.
We also do this throughout the day.

Our MethLab is where absurd ideas come to life,
tacos get made, and lots of beakers break.

We Blab

Welcome to the MethBlab, where our team shares thoughts
on our industry, our culture, and beyond.

We hire people

If you’re multitalented, single-minded,
and want in on that #CrewLove, get at us.

WE NUMBER ONE

It might not be possible to summarize OneMethod in one video, but we tried.

Play Video

THE NONTEST

A contest you can only win by not entering

View Campaign

La Carnita

Started from the pop-up, now we’re… one of Toronto’s top taco spots.

View Project

Our Pursuit

Read Post

Put in work

And watch your status escalate. After you apply below.

 
 
down up close

Moment Marketing: Are you doing it right?

Content creation is nothing without a well thought out calendar but what about the opportunities that arise outside of planned content; moment marketing opportunities.

The immediacy of social demands that brands keep up – and not only with customer service requests but delivering the most relevant content to their audience at the most opportune times. Part of having an always-on social strategy means that the team must always have their finger on the pulse and know when something comes up that would resonate with their fan base. There are often times, however, where brands try a little too hard to contribute to a conversation, which ends up with lackluster performance or worse – backlash from fans. So how do you ensure you are doing the best for your brand at the right time?

Is it relevant to your brand?

Just because it’s shark week and everyone else is pushing out content does not mean your brand should stretch out of its comfort zone to be part of a trending topic. There are many instances where brands have developed creative to compliment something that is trending but it doesn’t always translate to a piece of content their fans want to engage with – which often leads to the effort feeling flat. Do some social listening before jumping on a trend; is your audience talking about this topic? Is it something that your brand could get on board with (without being forced)?

Can you get it created in time?

Turnaround time is key to ensuring your content goes live at the opportune time; if you miss the window of opportunity, there isn’t any point in posting (the last thing you want is for your brand to seem behind on trends). Can you great a creative team on this last minute ask and can they execute whatever it is that you need them to do? These are also very important questions to ask before publishing a piece of moment content.

It’s always best to have a community manager listening for conversations and jumping on opportunities that seem to be best suited for the brands they work on. If a new meme pops up that everyone seems to be jumping on – remember to gauge whether your brand is youthful enough to play along. Remember that social is ultimately a marketing tool for your brand and that should always be the underlying cause of content that you push. If you aren’t sending a brand message, chances are you shouldn’t be participating.

 

Crystal Sales

Social Media Strategist

Date

November 24, 2014
Back to top

loading
Untitled-1 artifact-2artifact-3artifact-4artifact-5artifact-6artifact-7