43.64527, -79.38934, 43.64527, -79.38934, 15 https://goo.gl/maps/5JLg4K7tN9S2 onemethod.i3fk4ccb
 

General Business

225 Wellington St. W. Toronto, ON M5V 3G7
Phone: 416.649.0180
Email: ideas@onemethod.com

New Business

James Grant
SVP, Managing Director
Phone: 416.927.3242
Email: james@onemethod.com

 
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Less of an agency, more of a creative crew.
Most definitely digital.

We constantly create

At the end of the day, we create advertising + design.
We also do this throughout the day.

Our MethLab is where absurd ideas come to life,
tacos get made, and lots of beakers break.

We Blab

Welcome to the MethBlab, where our team shares thoughts
on our industry, our culture, and beyond.

We hire people

If you’re multitalented, single-minded,
and want in on that #CrewLove, get at us.

WE NUMBER ONE

It might not be possible to summarize OneMethod in one video, but we tried.

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THE NONTEST

A contest you can only win by not entering

View Campaign

La Carnita

Started from the pop-up, now we’re… one of Toronto’s top taco spots.

View Project

Our Pursuit

Read Post

Put in work

And watch your status escalate. After you apply below.

 
 
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How To Make 'Em Hungry On Twitter

How To Make ‘Em Hungry On Twitter

For a copywriter, Toronto is always teeming with inspiration. You get to live so close to so many big industries. You’re regularly exposed to so much culture. You get to walk past so many sandwich boards.

YES! Sandwich boards. You read correctly. Those freestanding, fold-y signs that sit outside restaurants and bars, requesting your patronage. It’s amazing how often sandwich boards inspire me as a digital copywriter. They may seem like the furthest thing from Twitter, but I invite you to look closer.

1. They have to work hard.

If someone is walking by your establishment, they’re either planning to come in anyway (in which case your advertisement is unnecessary) or they’re on their way to something else. A good sandwich board doesn’t just convince a person to come inside, it convinces a person to immediately cancel their plans and come inside. Technically speaking, that’s some persuasive sh**.

2. They have a character limit.

Like copywriting, brevity is king. You don’t get a lot of real estate on a sandwich board, so you gotta make ‘em want it in a handful of words or less.

3. They offer endless creative opportunity.

Sandwich boards (like tweets) are great because they let you say something new every day. Another day brings another idea for how to get people’s attention. And it’s rarely overthought. Sandwich boards are usually written by the bartender, or the manager, or some busser who has to get back to wiping tables and just needs to get that sign out ASAP.

Sandwich boards can be funny.

hotcoffeecoldheart

Or poetic.

whiskeysunlight

They can be provocative.

worstmeatball

Or just straight-up straight-up.

hotballs

Some leverage what’s trending.

binladenburger

While others just speak a timeless truth.

orwebothstarve

Most people have the attention span of a 6-week old kitten when they’re online. And as a writer in this space, the objective of every single story I tell is: make it f***ing quick. And that’s why I love sandwich boards. Because the best ones distract me from my intended errands and bring me to whiskey instead.

 

Amin Todai

CCO, President

Date

January 27, 2015
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