43.64527, -79.38934, 43.64527, -79.38934, 15 https://goo.gl/maps/5JLg4K7tN9S2 onemethod.i3fk4ccb
 

General Business

225 Wellington St. W. Toronto, ON M5V 3G7
Phone: 416.649.0180
Email: ideas@onemethod.com

New Business

James Grant
SVP, Managing Director
Phone: 416.927.3242
Email: james@onemethod.com

 
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Less of an agency, more of a creative crew.
Most definitely digital.

We constantly create

At the end of the day, we create advertising + design.
We also do this throughout the day.

Our MethLab is where absurd ideas come to life,
tacos get made, and lots of beakers break.

We Blab

Welcome to the MethBlab, where our team shares thoughts
on our industry, our culture, and beyond.

We hire people

If you’re multitalented, single-minded,
and want in on that #CrewLove, get at us.

WE NUMBER ONE

It might not be possible to summarize OneMethod in one video, but we tried.

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THE NONTEST

A contest you can only win by not entering

View Campaign

La Carnita

Started from the pop-up, now we’re… one of Toronto’s top taco spots.

View Project

Our Pursuit

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Put in work

And watch your status escalate. After you apply below.

 
 
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La Carnita

A small self-promo campaign that produced big results, and an actual restaurant.

A little while back, we decided to create a little self-promotion campaign. The main objective was to showcase our ability to set trends and create something out of nothing. After unearthing some insights, we decided to create a pop-up taco restaurant built around a devout social following. And so, we created La Carnita, a kitchen-less taco restaurant run by an ad agency.

The main challenge with La Carnita was that legally, we weren’t actually allowed to sell food. So instead, we sold original art, and with each piece, gave away three “free” tacos. To make an impact with our audience, the campaign needed to look and feel genuine so the entire experience was given a street-level, grassroots feel including a graffiti-stenciled logo, loud 90s hip hop music, original art created by local artists, and a social presence. This differentiated La Carnita from all other restaurant brands at the time and to enhance the streetness of it all, we never hid from the idea that La Carnita could be shut down at any moment – another differentiating factor, and our audience gravitated toward it.

In the end, the pop-up became so popular, we were forced to open a physical restaurant. As we write this, the second spot is opening up. If you haven’t been by, do roll through for a taco, and tell them OneMethod sent you.

 


Project Stats


Restaurants opened since

Features in culture blogs

Named to The Globe's top 10

Earned Media Impressions

Total Twitter followers

Client

La Carnita/OneMeth

Services

Social

Guerilla

Integrated

Tacos

Awards

Summit Awards - Gold

Marketing Magazine - Bronze

Marketing Magazine - Silver

Applied Arts Creative Excellence Finalist

Applied Arts Design x4

Applied Arts Interactive x6

Webby Awards - Nominee

Canadian Marketing Association - Gold x3

Cannes Cyber Lions Shortlist

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