Introducing The Young Onez
When the Toronto Raptors entered the 2010-2011 season, MLSE was faced with a problem: how can the Raps keep fans excited during the franchise’s rebuilding process? Their answer was to call up OneMethod and the result was the creation of The Young Onez, a grassroots campaign that brings fans closer to the game and players and, drives ticket sales.
The main idea behind The Young Onez was to create a supporters section for the Raptors and their young stars akin to the Red Patch Boys of MLS fame. Through an integrated digital and guerrilla campaign, fans were introduced to The Young Onez and then essentially given the brand. We did this because we believe that in this arena, key influencers shouldn’t just be brand ambassadors, they should be brand owners.
If you are looking for more information on The Young Onez or you would like to join the movement (gets you discounted tickets and an exclusive OneMethod designed tee) then you can visit The Young Onez site or check them our on Facebook or Twitter.