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‘Targeted’ Social Campaign

Steve added this on May 20, 2009

We started working with Jason from TargetVacations.ca about two years ago and continue to today. Our first endeavour was to rebrand and reposition the company through a positioning statement and tagline grounded in their fundamental travel beliefs. We then redesigned their logo to echo those same fundamental principals. From there, we developed a comprehensive social campaign, including strategy and implementation through a redesigned e-newsletter, CRM campaign, blog development and smaller, more tactical initiatives (e.g. Flickr group).

Since the launch of the social campaign in late 2008, their e-newsletter subscriptions are up 10%, Jason has been featured on msnbc.com and cnn.com, and their online sales for January 09 were their biggest sales ever (in the middle of a economic crisis no less). Congrats Jason.

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OneMethod’s 2010 Demo Reel

Well, we finally got our 2009/2010 demo reel in order (figuratively and literally). It’s a collection of interactive work, motion graphics, some 3D goodness, print design, advertising and a little branding too.

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2009 In Review

2009 was a big year for OneMethod. It included a bunch of firsts (mobile apps, generative art, retail design, and even a documentary) and definitely set up a huge 2010. Here are some of our milestones from the year:

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2008 Demo Reel: Oldie But A Goldie

Each year, we showase the work we’re proud of from that year – and we put it in a reel. This is the work from 2008, including interactive, print design, branding and advertising.