One Method Digital and Design

The FanApp Platform

These days, the average child owns more iPhones than baseball cards. And while there is something sad about that made up fact, it’s also extremely exciting. FanApp is not only the timely response to that reality, it’s also the best way to keep up with your favourite brand, whatever it may be. It’s the most personal extension of a brand – keeping it in the fan’s back pocket, literally.

Anyone who considers themselves a ‘brand’ is the perfect candidate for the FanApp platform. The FanApp acts as a personal extension of their brand and gets that person (or ‘brand’) into the pockets, purses and bags of their fan base. In addition, as most ‘brands’ out there have many different social media vehicles, the FanApp serves a functional purpose by aggregating the person’s (or ‘brand’s’) social media into one convenient location.

The Ideal Candidates

- Athletes/Sports Teams (e.g. NBA, NHL, NFL, MLB, MLS, International Leagues/athletes such as Premier Football League in the UK, etc.)
- Entertainers (e.g. Actors, Artists, Musicians, Celebrities, Singers, etc.)
- Brands (e.g. Nike, Roots, Dyson, etc.)

Available FanApps

In the spring of 2009, OneMethod released the Chris Bosh FanApp, CB4: the first iPhone application dedicated to a professional athlete. Since, OneMethod has created apps for Baron Davis and Nick Swisher and is now expanding beyond the sporting world and entering the high-paced world of celebrity.

Get the Baron Davis FanApp for free at the iTunes app store.

Get the CB4 FanApp for free from the iTunes app store.