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FIVE REASONS TO CELEBRATE: DIGITAL SHOP ONEMETHOD CLEANS UP AT THE 2012 SUMMIT AWARDS FOR ADVERTISING

Toronto agency brings home some hardware for their work on Nokia, La Carnita, and Quickbooks

(TORONTO, ON – June 4, 2012) High fives were in order as powerhouse agency OneMethod took home not one, not two, but five trophies in the creative category at this year’s Summit Awards. The 11-year-old agency won two Gold awards in the Consumer Product Website and Microsite categories for their Nokia X7 campaign, and a third in Guerilla Marketing for La Carnita - an art-inspired taco restaurant that recently rose to social stardom. Last but not least, they took home Silver awards for the Nokia Astound project in the Product Video category and another for Quickbooks’ ‘Big Stories of Small Business’ video series.

“We may be a small shop, but we are a loud one,” said Amin Todai, Founder and Chief Creative Officer at OneMethod. “To have our work recognized by companies around the world reaffirms our drive to produce ground-breaking campaigns that bring success to us and our clients.”

For the last eighteen years, the Summit Awards have solicited creative from the most talented mid-sized firms in the biz, recognizing the best and brightest in the field. Internationally renown, the awards received submissions from over 20 countries this year, making for a truly diverse selection of campaigns.

The microsite OneMethod developed for the launch of Nokia’s X7 brought the phone’s interactive capabilities to life and engaged consumers in a highly visual way. For their outside-thebox efforts they were awarded the title ‘Best of Show,’ finding themselves in the company of such formidable competitors as AV Communications campaign for BMW and Ogilvy Montreal’s global PSA for The Canadian Association of Optometrists.

“Being able to create innovative campaigns is the result of partnering with like-minded clients, such as Nokia and Quickbooks,” said Todai.

La Carnita restaurant was born from combining OneMethod’s love of art with their culinary passion. To launch this unique hybrid, they were faced with the unusual problem of creating a social following for a brand still in conception. Their solution was to create a “pop-up” restaurant, which they publicized through on various social media channels.

The result was a viral campaign that saw over 60 blog reviews, trended three times on Twitter, and gained more than 4,000 followers in a mere eight months.

“We’re especially stoked for the future as we’ve recently joined forces with ad agency Bensimon Byrne,” said Todai. “We have big things in store – stay tuned.”

OneParagraph about OneMethod
OneMethod Digital + Design, a wholly owned division of Bensimon Byrne, is a different sort of agency. Different in a good way. We create brand experiences that surprise, engage, and ultimately persuade audiences to react with their minds, their hearts, and for our clients’ sake, their wallets. Those brand experiences dominate the digital space, from social, to mobile, to web, to yet-to-be-named stuff. And in the process, we’ve picked up more than 90 international awards, a roster of clients that spans the globe, and an overarching philosophy that’s half entrepreneurial, half digital, and half mad scientist. In other words, we make a difference.

About the Summit Awards
Since 1994, the Summit Awards have enabled creative mid-sized firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field.
www.summitawards.com