On the court, Chris is a beast. But online, Chris was a pioneer. With our help, he was the first professional athlete to have an iPhone app. He was one of the first athletes to have a YouTube channel. And he was the first Toronto Raptor to have a tattoo-themed documentary about him (which we wrote, filmed and produced). While that last one was a bit specific, Chris really was a leader in the digital space, and our work with him truly shaped our sports marketing division.
Applied Arts Interactive