When faced with the challenge of introducing Nokia’s Ovi suite of services to consumers, we determined that the best place to start is where those actual services live: on the device. Our end result was an interactive demo/mobile app that invites users to engage with a Nokia device and learn about Ovi in an interesting and relative way. The demo, which lived on hundreds of devices all across America, began with an overview video (featured below) and then transitioned into an interactive flash demonstration where users could easily get to know the devices in their hand and the entire suite of Ovi services. Some might classify this as a mobile application and others may see it as a demo but no matter what you call it, our introduction to Ovi was simple, fun, informative and a huge success.