Nokia’s Case Study In Edutainment
Nokia wanted to do something different for the launch of the Nokia Nuron device. In addition to creating a microsite and a product launch video, we designed and developed mobile demos for the device that would live in the retail environment.
The demo displays moving images while the device is on standby. Meaning, when the Nokia Nuron is on the shelf and a consumer walks by it, they will see a video running on the device, talking to the key selling features of the Nokia Nuron. In addition, if the consumer picks up the device, the Nokia Nuron switches to the home screen where content has been seeded on the device to give a more realistic experience.
Since the launch, this fully integrated campaign has enabled the training of over 11,000 reps and first half sales of the device have exceeded expectations by more than 200%!
Nokia Nuron Website
Website aimed at educating sales reps and consumers alike.
Nokia Nuron Product Launch Video
A launch video that played online, on-mobile, and in-store.
Nokia Nuron Retail Demo
Embedded, looped videos that played on device to educate and excite.
Nokia Nuron Product Launch Video
The in-store execution in an Orange store.
Amin
said in Mar, '10
In creating this piece, there was a little green screen video, 3D modelling & animation, Flash design, Ovi App development, sound design, and a bunch of motion design… a mouth full.
Rob
said in Mar, '10
This case was a great example of everyone at the studio working together like Voltron and bringing their skill sets to the table.