MSN Autos wanted people to see how awesome their content was. To do that, we created an online contest where users had to search through MSN Autos content to find missing car parts and build a car, which became their entry into the contest. The results? 2.25M unique users, 12M page views and over 433,000 contest entries (93% completion rate) – in only six weeks. To date, the Hunt for the Total Eclipse is MSN Canada’s most successful online campaign.