43.645265, -79.389339 43.645265, -79.389339,16 https://goo.gl/maps/ansBGWy8Y262 onemethod.i3fk4ccb
 

General Business

225 Wellington St. W. Toronto, ON M5V 3G7 Phone: 416.649.0180 Email: ideas@onemethod.com

New Business

Dave Nourse
SVP, Managing Director
Phone: 416.583.2470
Email: dave@onemethod.com

 
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We are OneMethod

Less of an agency, more of a creative crew.
Most definitely digital.

We constantly create

At the end of the day, we create advertising + design.
We also do this throughout the day.

We start fires

Our MethLab is where absurd ideas come to life,
tacos get made, and lots of beakers break.

We've got game

Our sports marketing division is yet another reason
we’re not just another agency.

We Blab

Welcome to the MethBlab, where our team shares thoughts
on our industry, our culture, and beyond.

We hire people

If you’re multitalented, single-minded,
and want in on that #CrewLove, get at us.

WE NUMBER ONE

It might not be possible to summarize OneMethod in one video, but we tried.

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THE NONTEST

A contest you can only win by not entering

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La Carnita

Started from the pop-up, now we’re… one of Toronto’s top taco spots.

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What is MethSports?

Developing digital brands for major leagues and major leaguers

Check out MethSports

Our Pursuit

Read Post

Put in work

And watch your status escalate. After you apply below.

 
 
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La Carnita

A small self-promo campaign that produced big results, and an actual restaurant.

A little while back, we decided to create a little self-promotion campaign. The main objective was to showcase our ability to set trends and create something out of nothing. After unearthing some insights, we decided to create a pop-up taco restaurant built around a devout social following. And so, we created La Carnita, a kitchen-less taco restaurant run by an ad agency.

The main challenge with La Carnita was that legally, we weren’t actually allowed to sell food. So instead, we sold original art, and with each piece, gave away three “free” tacos. To make an impact with our audience, the campaign needed to look and feel genuine so the entire experience was given a street-level, grassroots feel including a graffiti-stenciled logo, loud 90s hip hop music, original art created by local artists, and a social presence. This differentiated La Carnita from all other restaurant brands at the time and to enhance the streetness of it all, we never hid from the idea that La Carnita could be shut down at any moment – another differentiating factor, and our audience gravitated toward it.

In the end, the pop-up became so popular, we were forced to open a physical restaurant. As we write this, the second spot is opening up. If you haven’t been by, do roll through for a taco, and tell them OneMethod sent you.

 


Project Stats


Total Twitter followers

Earned Media Impressions

Named to The Globe's top 10

Features in culture blogs

Restaurants opened since

Client

La Carnita/OneMeth

Services

Social

Integrated

Tacos

Guerilla

Awards

Cannes Cyber Lions Shortlist

Canadian Marketing Association - Gold x3

Webby Awards - Nominee

Applied Arts Interactive x6

Applied Arts Design x4

Applied Arts Creative Excellence Finalist

Marketing Magazine - Silver

Marketing Magazine - Bronze

Summit Awards - Gold

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