Within OneMethod, we have a group of ‘digital socialites’ that specialize in social activation. This group is called HobNob. They activate brands through social media, branded entertainment and digital content, online and on mobile. As a part of HobNob’s delivery, measuring the effect of one’s social presence is also monitored through key metrics and analytics.
Since the inception of HobNob more than a year and a half ago, the group has grown and so has the clients who’ve adopted social media as a part of their marketing communications. The HobNob group was instrumental in TargetVacations.ca’s best online sales month ever in January of 09 and developing the new, go-to-market strategy for Nokia’s research group. In addition, HobNob continues to help celebrity athletes such as Nick Swisher, Baron Davis and Chris Bosh successfully launch their brands through the social media landscape.