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Folkway Music: Our Unofficial AOR

Steve added this on May 20, 2009

We’ve been working with FolkwayMusic, a guitar retailer and repair shop in Guelph, Ontario, Canada, for almost six years now. Everything from social strategy, to website consulting to award-winning advertising. Below are a few examples of some of the advertising we’ve done over those six years. Everything was completed in-house, from the concept, writing, art direction, photography, photo-retouching and guitar playing, usually in a week or two.


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A Truly Multi-talented Team

When we look for a new interactive designer, they of course need to have a killer aesthetic, a great sense of user flow and an strong understanding of languages for which they design – that’s a given. But the next question in the interview is always “So, what else do you do?”
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Where’s the Beach? Contest

TargetVacations.ca is a small fish in a big sea of online travel companies. They don’t have the marketing dollars for national broadcast or print campaigns. However, they do have a distinct brand personality and an early-adopting President – the perfect combination for a social media campaign.
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The Skinny On OneMethod

As cliché as it sounds, you could call us a ‘Jack’ of all trades. Well, perhaps more aptly put, we are a ‘Jack, Amin, Steve, Pat, Tay, Dylan’ of all trades.
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