Eyeing The OneMethod CEO
Just last week, the fine folks from Eye Weekly came by to check out OneMethod President and CEO Amin Todai. At the start, they were simply interested in how and where the man works but by the end they might have been more interested in available positions at OneMethod. The original article can be found in April 8th edition of Eye Weekly magazine or over on their website.
Who: Amin Todai, President & CEO of OneMethod Digital + Design
What: OneMethod Digital + Design Office, Liberty Village
1. These South Park, Family Guy and Simpsons dolls are evidence that Todai is faithful to the Ex: “I just bring them back here as my trophies from the CNE every year,” he says. The toys congregate in the back corner of his office.
2. Todai’s sketchbook is kept close for moments of inspiration. “I keep one everywhere, so there’s one in the car, there’s one at home, one over here.” He pauses. “Not that I’m taking notes in the car.”
3. Amir Aziz, an artist friend of Todai’s, created this from a photograph by extruding the image, putting it on canvas and colouring it with car paint. “I’m a big Biggie fan, so it’s kind of nice that he’s sitting behind me reaching out,” says Todai.
4. “I’m just a design nut,” says Todai, on why this limited edition Christian Lacroix Evian water bottle was an instant buy. While he can’t remember where he got it, he’s pretty sure he paid a premium. (Unbeknownst to him, they were available at Winners by the case.)
5. OneMethod won this award from the Advertising and Design Club of Canada. “It’s always nice once in a while to get some recognition from your peers,” says Todai.
6. This Chris Bosh doll is a memento of OneMethod’s work with the NBA star, producing his iPhone app and making a documentary about him. (Bosh has been a presence in the office.) Featured in the doc is the story of Bosh’s first tattoo. “We documented that whole creative process, from him thinking about his tattoo, to… interviewing different artists, to getting his first ink,” says Todai.
7. Both this poster of Michael Jordan’s first Air Jordan campaign and the basketball net in the office are testament to Todai’s love for the game. “That was the first poster I ever bought,” says Todai. “Eventually I covered the entire room with basketball posters.” He started his company from that bedroom, and this poster has been with the company ever since.
8. His mother’s threats to throw out these cassette tapes forced Todai to move them into his office. He says that in high school, everyone used to come to him for new music. “They also liked my tapes because I spent a little time to kind of design them up a little bit,” he says.