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Episode I: The Wonder Years [PRE 1995]

Amin added this on February 12, 2009


This is actually the prequel to the OneMethod saga, so if you don’t give a shit, you might want to skip this one. And just to be clear, there will be no Fred Savage or Darth-whatever references.

I’ve been asked a few times about what got me to start a Design Agency considering I had no education or experience in that world. My typical answer was “Why the fuck not??” – I realize now, that this answer is not ideal in most cases, so let me give you a little Wonder Years background as to where the madness all began. I promise to keep this one short….maybe.

First off, my parents are both Chemical Technologists. I’m not really sure what that means; all I know is that I had a periodic table on my bedroom wall and all the test tubes and Bunsen burners a kid could want. Following the tradition of most immigrant parents, they wanted their first born son (actually, I ended up being the only child) to become something that they could brag about in their social circuit – you know, the standard stuff: “my kid’s gifted, he’s skipped three grades, gets straight A’s, draws straight lines, just got knighted by the Queen, and can get through most nights without wetting the bed” – now there’s a son to proud of! Unfortunately, I was only able to accomplish one of those feats ;-)

Growing up, I was a pretty disgruntled little dude cuz it seemed every other kid around me (at least through the family circle) was a prodigy child! Each and every one of these bastards (I’m just being a hater) were fast tracking through high school, pulling 90%+ averages, and working part-time jobs that’d put Waterloo grads to shame. And then there was me… taking summer school just to catch-up, workin hard on that craptacular C+ average, and tossing my paper route in a dumpster so that I could go work on my NBA career. Basically, I had a conflicting set of priorities, which in turn, made life with mom and pops a bit of a bumpy one.

And so it became clear as mud that with my less-than-stellar grade point average and the fact that my notebooks looked more like sketch books, medicine, law and engineering weren’t exactly the right paths for me. Luckily, I had dreams of going to art school for design however, unluckily, my financiers (aka mom & pops) weren’t really feelin that, so I tried to figure out a roundabout way of getting back into something creative. My solution: go to business school for marketing and maybe I could backdoor (not that kind) my way into the creative world.

So there it is – I squeezed into Ryerson (much to the dismay of the fam, cuz in their eyes, RyeHigh was basically on par with Devry – not that there’s anything wrong with that). Moral of the story: Screw yo’parents! ummmm…. ok, maybe that’s not the right message. How bout: Follow your Dreams. Awww…. that’s perrty.

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When we look for a new interactive designer, they of course need to have a killer aesthetic, a great sense of user flow and an strong understanding of languages for which they design – that’s a given. But the next question in the interview is always “So, what else do you do?”

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As cliché as it sounds, you could call us a ‘Jack’ of all trades. Well, perhaps more aptly put, we are a ‘Jack, Amin, Steve, Pat, Tay, Dylan’ of all trades.