After completing Chris Bosh’s iPhone app, the first iPhone application for a professional athlete, we needed a way to let the world know it was available. So we sent Chris down to the local Apple store and put together some digital commercials to spread the word. Due to tight schedules on the part of Apple and Chris, we had around 48 hours to create and distribute these videos and the results were great. In just two days we had thousands of hits as the videos spread to blogs and profile pages. In the end, the Apple store was packed to the brim with a lineup out the door and the CB4 iPhone app was downloaded thousands of times.