Art can be created from: Twitter feeds, Del.icio.us tags, blogs along with anything the individual wants to provide from scratch. From a technical perspective, the site also achieves some pretty impressive computing while keeping the process super simple.

The Concept

La Carnita Ltd. creates a limited number of original prints of art and provides those who buy the art with handmade tacos designed by our own Andrew Richmond. Pop-ups occur in various places and consumers are only alerted of the time and place hours before via Twitter. Once that happens, things tend to go nuts.

The Response

Considering the fact that we were only using Twitter, a stripped-down Tumblr page, a short promo video (above), and some old-fashioned grapevine tactics, we really didn’t know what to expect. But week 1 exceeded any and all expectations we might have had. We sold out of 100 prints and 300 tacos in under 45 minutes and were already planning the next step.

Twitter immediately became our primary communication channel as we used the network to crowdsource other artists, venues, chefs, and connect with/appetize a rapidly growing number of followers that were hungry for more delicious artwork. Our second pop-up saw us move over 150 works of art and we ended up trending in Toronto, averaging over one @mention per minute during our 90 minute run.

From there it was simply bigger and better. We continued an active and transparent push on Twitter and continued to grow our connections and following. As for where La Carnita is at today… We were recently named Toronto’s best fish taco, the Globe listed La Carnita one of the top 10 small businesses of 2011, and at our last pop-up we had a 200 person line-up that kicked off with a group of people literally sprinting to be the first recipients of our artwork/taco combination.

To get a better view of the whole La Carnita story, see below or check the tons of photos from each pop-up on our Facebook page (most photos are ones we found online).

The Highlights

• Clost to 3,000 Twitter followers
• Trended in Toronto x2
• Featured in The Toronto Star, The Globe and Mail, and the National Post
• Featured in Marketing Magazine, Applied Arts, Toronto Life, The Grid, and BlogTO
• Featured on CBC National News (below)
• Featured in over 25 blogs
• Catered events with The National and Neko Case, Kahlua, and Charlie’s Burgers
• Partnered with several high profile chefs (Guy Rawlings, Daniel Usher, Dustin Gallager etc…)
• Partnered with several premier artists (Shingo Shimizu, Pascal Paquette, Ashely Barron etc…)
• Sold out at every pop-up to date (17)

The Coverage

Below you will find an ongoing list of all La Carnita’s press coverage.

Publications

• The Grid TO 1
• Toronto Life 1
• The Grid TO 2
• CBC News on CBC.ca / on OneMethod’s Vimeo channel
• Canadian Restaurant News
• Globe and Mail 1
• Marketing Mag on MM.ca / on OneMethod’s Vimeo channel
• Yahoo! News
• National Post
• Toronto Star 1
• Applied Arts
• Toronto Life 2
• Globe and Mail 2
• The Grid TO 3
• Toronto Life 3
• Toronto Star 2

Blogs

• Spotlight City
• So What
• Food PrOn
• Chow Hound
• Yelp
• Our Faves
• Open House (US publication)
• Porkosity (Corey Mintz)
• Stimulant Online
• Notable.ca
• Canpages
• If Looks Could Fill
• The Design Tree
• BlogTO
• North East of the City
• Gettin Fresh
• Photozo
• A Salted Life
• Toronto Standard
• Vanessa’s Bazaar
• Potato Chops and Boneless Chicken
• Toronto Food Trucks
• The Gastro Gnomes
• The Torontoist
• Bon Eats
• Just Good Stuff
• A.V. Club Toronto
• Acquired Taste Magazine
• Mooki
• RestaurantCentral.ca

During the 09 holiday season, we at OneMethod decided to go beyond the traditional holiday card or s.w.a.g. status gift and provide our clients and friends something original, useful and beautiful. We wanted to give a holiday gift that would spark creativity and encourage a little play into daily routines.  We also wanted to show that even our work usually ends up in the digital side of things, we always begin on paper.

Due to popular response, we decided to print extra copies which you can now purchase via PayPal. You can also contact us if you are interested in a bulk order.

Awards and Features

The Thought Processor was recently selected to be in the ADCC’s 2010 Directions award show. We won’t know until October what colour hardware we get to take home, but we’ve bought a can of gold spraypaint just in case we get silver or bronze.

The Thought Processor Notebook has also received love from Under Consideration. So head over to FPO if you want an unbiased review of the book and some more technical specs.

These days, the average child owns more iPhones than baseball cards. And while there is something sad about that made up fact, it’s also extremely exciting. FanApp is not only the timely response to that reality, it’s also the best way to keep up with your favourite brand, whatever it may be. It’s the most personal extension of a brand – keeping it in the fan’s back pocket, literally.

Anyone who considers themselves a ‘brand’ is the perfect candidate for the FanApp platform. The FanApp acts as a personal extension of their brand and gets that person (or ‘brand’) into the pockets, purses and bags of their fan base. In addition, as most ‘brands’ out there have many different social media vehicles, the FanApp serves a functional purpose by aggregating the person’s (or ‘brand’s’) social media into one convenient location.

The Ideal Candidates

- Athletes/Sports Teams (e.g. NBA, NHL, NFL, MLB, MLS, International Leagues/athletes such as Premier Football League in the UK, etc.)
- Entertainers (e.g. Actors, Artists, Musicians, Celebrities, Singers, etc.)
- Brands (e.g. Nike, Roots, Dyson, etc.)

Available FanApps

In the spring of 2009, OneMethod released the Chris Bosh FanApp, CB4: the first iPhone application dedicated to a professional athlete. Since, OneMethod has created apps for Baron Davis and Nick Swisher and is now expanding beyond the sporting world and entering the high-paced world of celebrity.

Get the Baron Davis FanApp for free at the iTunes app store.

Get the CB4 FanApp for free from the iTunes app store.

That said, we’ve teamed up with one of Toronto’s finest turntablists, DJ P-Plus, to shock your system with a our first installment of the Mental Mixtape. In volume one, P-Plus takes us deep into the reggae dancehalls with a selection of tracks chosen specifically to get your creative juices flowing. You can download the mix in two parts below and please come back soon for when we drop volume 2.

We hope you enjoy it and next time you need a creative kick, don’t be afraid to mix it up.

Download: The Mental Mixtape Volume 1: Dancehall (side A – best of the 90s)
Download: The Mental Mixtape Volume 1: Dancehall (side B – best of the 90s)
Download: The Mental Mixtape Volume 1: Dancehall (side C – best of the 2000s)
Download: The Mental Mixtape Volume 1: Dancehall (side D – best of the 2000s)

Download all: The Mental Mixtape Volume 1: Dancehall.zip

*This study was completed in my office, by me.

NerdAlert2000

After minutes of scientific research conducted by nerds, NerdAlert2000 is finally here.

With the line between nerdy and cool constantly blurring (think Twitter or argyle) identifying nerds is becoming increasingly difficult. As the industry leader in nerd identification technology, NerdAlert2000 lets you identify just how nerdy anyone/thing truly is. And now you can enjoy the free Lite version or the uncensored Full version or both.

Expose your friends’ nerdyness with NerdAlert2000 at the iTunes app store.

LoveDetector2000

Pimpin’ aint easy. Heck, meeting girls aint easy. Until now. Introducing… LoveDetector 2000.

Developed in some Spanish speaking country by 65 of the world’s leading playboys, LoveDetector 2000 is the first device capable of breaking the ice with any woman. Through the use of CDT (connection detection technology), this app measures compatibility and acts as a perfect tool for breaking the ice. From super scary to super model, LoveDetector 2000 focuses on the duty, so you can focus on the… woman.

Start detecting love with LoveDetector2000 at the iTunes app store.

For info on the next pop-up, follow @la_carnita on Twitter.

And for the complete La Carnita story, see yonder.