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Bluetooth Marketing: Digital Meets Direct

Posty McPosterson added this on June 30, 2010

We are constantly on the lookout for new ways to communicate with consumers. Hence our latest Bluetooth campaign with Nokia that we launched in the UK. Our goal was to get in mall goers pockets, both literally and figuratively, and provide them with a message that was relevant and would stay with them.

While Bluetooth marketing is still new to us, and most everyone else, we’re more than happy with our results and already have new Bluetooth campaigns in the works.