Big news at OM today as we’re proud to officially announce our new partnership with Bensimon Byrne, one of Canada’s most decorated and consistent agencies over the past 20 years. For the specifics, see below for links to media coverage and the proper press release. But in general, let’s just say it’s going to be big.

The Globe and Mail

Strategy

Marketing Magazine

Financial Post

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Bensimon Byrne enhances digital strength with acquisition of OneMethod

OneMethod to act as an independent creative incubator for new technology applications

TORONTO – February 27 2012 – Bensimon Byrne has acquired Toronto-based digital agency, OneMethod. The investment will pair Bensimon Byrne’s legacy of strategic and creative excellence with OneMethod’s more experimental digital work, accelerating a shared vision to provide innovative brand building solutions.

Bensimon Byrne and its digital division, Mighty and PR division, Narrative, operate in a completely integrated manner, enabling the agency to create marketing campaigns utilizing web, mass, social, mobile and PR. However, as technology evolves, it is equally important to create entirely new ways to connect with consumers. Together, Bensimon Byrne and OneMethod will expand the ‘creative incubator’ portion of OneMethod’s business to enable greater experimentation and innovation.

“We believe we must regularly replenish the ‘edge’ that allows us to challenge convention, while continuing to provide the sobriety necessary to work effectively with large corporations,” said Jack Bensimon, President, Bensimon Byrne. “Through this acquisition, Bensimon Byrne will continue to excel at delivering what’s now while OneMethod will excel at developing what’s next.”

Launched in 2001 by founder and Chief Creative Officer Amin Todai, OneMethod has become known for its work in the digital space of social, mobile, content, web and most importantly an array of original and unexpected solutions that are garnering attention across the globe. OneMethod will remain in its current location and continue to operate independently, and the two organizations will collaborate whenever it benefits clients. As a result of the acquisition, Amin Todai will become a partner in Bensimon Byrne, and Managing Director of OneMethod.

“We’ve considered other partnerships over the years. But in Bensimon Byrne we found a meeting of minds and vision that makes a strong cultural and strategic fit,” said Amin Todai. “We have an ambition to attract more global work and do it differently than anything in market and we’re very proud to do it with Bensimon Byrne’s experience, leadership and resources at our fingertips.”

OneMethod is currently doing work for an impressive group of blue-chip clients including; Nokia, Intuit, Sony, Quiznos, Biore and Toronto Raptors. The majority of OneMethod’s business comes from the US and UK. OneMethod also specializes in athlete branding and has provided services to NBA players Chris Bosh, Steve Nash, and Amir Johnson, and to MLB player Nick Swisher. They are also first-to-market leaders in unexpected projects like La Carnita, a pop-up restaurant and social media experiment combining tacos and art.

“We have made a tremendous impression on global brands and personalities,” said Todai. “And it is our vision that the resources and capacity of Bensimon Byrne will enable us to strengthen, scale and expand those relationships by offering the full complement of communication services – from mass to digital and PR.”

“Amin and his team are developing ideas that are wholly unique from anything being generated by any other agency in the country,” said Bensimon. “ As a result, Bensimon Byrne clients will now be able to experiment with new technology applications, with increased strategic continuity across all channels.

About Bensimon Byrne

Bensimon Byrne is a Toronto based, full service advertising agency with 110 employees. The agency also includes digital group, Mighty, and a public relations division, Narrative. Together, they boast a client roster that includes Scotiabank, Loblaw, Vincor and Constellation Wines (US), Ontario Government (Ministry of Health Promotion, Ontario Science Centre, and Trillium Gift of Life Network), BlackRock iShares, UFC, Dynamic Mutual Funds and the Canadian Football League. Established in 1993, the agency has worked with a host of blue-chip companies and brands, producing Canada’s most effective advertising.

About OneMethod

OneMethod Digital + Design is an award-winning agency based in Toronto, Canada with 25 employees. OneMethod’s modus operandi is to create brand experiences that surprise, engage and ultimately persuade the intended audience to react with their mind, their heart and for the clients’ sake, their wallet. Those brand experiences dominate the digital space, from social, to mobile, to content, to web, to stuff that hasn’t even been named yet. And in the process, they’ve picked up more than 85 international awards, a roster of clients that spans the globe, and an entrepreneurial philosophy that permeates every corner of their office and every facet of their being.

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For more information, please contact:
Julia Wall-Clarke, Narrative Advocacy Media
(416) 922- 2211 x 3349 or julia.wall-clarke@narrative.ca