Yes, we’re predominantly a digital shop, however, we still love design and everything about communicating a brand – including logo design. And who are we kidding, we also love being acknowledged for it.

When we look for a new interactive designer, they of course need to have a killer aesthetic, a great sense of user flow and an strong understanding of languages for which they design – that’s a given. But the next question in the interview is always “So, what else do you do?”

Skype was launching their new Skype Mobile application and needed help in educating the masses on how to actually use Skype Mobile. We put on our marketing/educating/Skyping hats and developed some online, eLearnings.

TargetVacations.ca is a small fish in a big sea of online travel companies. They don’t have the marketing dollars for national broadcast or print campaigns. However, they do have a distinct brand personality and an early-adopting President – the perfect combination for a social media campaign.

As cliché as it sounds, you could call us a ‘Jack’ of all trades. Well, perhaps more aptly put, we are a ‘Jack, Amin, Steve, Pat, Tay, Dylan’ of all trades.

The same approach we take to designing a logo, a website or a print piece, we take to designing a space. It’s about function and form.

Well, we finally got our 2009/2010 demo reel in order (figuratively and literally). It’s a collection of interactive work, motion graphics, some 3D goodness, print design, advertising and a little branding too.

Each year, we showase the work we’re proud of from that year – and we put it in a reel. This is the work from 2008, including interactive, print design, branding and advertising.

Every year, agencies battle it out to see who can come up with the funniest holiday card. And each year, OneMethod develops a holiday card/campaign/gift idea that may not always be funny, but is always rooted in a strong, conceptual idea, one that will demonstrate OneMethod’s abilities and creativity, and something that will no doubt bring a smile to our clients’ face.

One’s ‘identity’ is more than just the physical make up of a person. It includes their soul – their personality. These same attributes make up a brand.

Below are just a few examples of some of the brands we’ve created.

Print design is the purest form of art and communication, no? Through tasteful design, communication becomes clear, memorable, break-through and everlasting.

That means package designs that pop off shelves, posters that break-through, and product manual that are inviting and easy to understand.

An interactive ‘experience’ is truly when the development of the site, game, e-learning or banner is experiential.

If you can create an ‘experiential’ experience, all the buzz words will follow: engagement, relevancy, dialogue and uniques.

What isn’t social these days?

But the key to social marketing is not just to allow people to join a Facebook group or follow a Twitter account, but to integrate your social world into your existing marketing campaigns and programs

You’d imagine working with Nokia for more than eight years, we’d have developed a knack or mobile marketing.

It’s an area that is ever-changing, and we’re ever-changing right along with it.

We’ve made a concerted effort to attract multi-talented designers (and account people come to think of it).

This has helped us develop a robust Motion Graphics portfolio.

At the heart of any great campaign/site/app/logo is the idea. It’s the insightful nugget of relevancy that will make consumers think immediately of themselves and their lives – and make us creatives wish we’d thought of it.

It’s sort of like climbing a mountain; once you’ve reached that ‘ah ha!’ moment, it’s all downhill from there.

When it comes to awards in our industry, a lot of non-our-industry folks think we go after them to pat ourselves on the back – well that’s just not the case, at least not entirely.

The award is more to confirm the patting we’re all ready doing.

Nokia wanted to do something different for the launch of the Nokia Nuron device.

In addition to creating a microsite and product launch video, we designed and developed mobile demos for the device in retail.

Admittedly, we flirt with ‘above the line’ advertising media (magazine, newpaper, radio, etc.). Where we um, do the opposite of ‘flirt with’…is in the area of advertising that falls ‘below the line’ – where you least expect it but perhaps where it is most effective.

We had a big giant wall at the office and didn’t know what to do with it. Then we thought, ‘Why not design a giant mural with pink flamingos, a roller coaster, a volcano and a dude with have a skull, and us?!’ Voila!

Wefeelfine.org harvests (their word, not mine) human feelings from a large number of weblogs. Every few minutes, the system searches the world’s newly posted blog entries for occurrences of the phrases “I feel” and “I am feeling”.

They say you can’t really know someone until you walk in their shoes. Well, consider this video our shoes. It’s a quick look at the neighbourhood we work in, the office we often live in, and the very people who do all the working and the living – we (Rob) also had nothing to do over the weekend and wanted to try out some new equipment.

We started working with Jason from TargetVacations.ca about two years ago and continue to today. Our first endeavour was to rebrand and reposition the company through a positioning statement and tagline grounded in their fundamental travel beliefs. We then redesigned their logo to echo those same fundamental principals.

FolkwayMusic, a guitar retailer and repair shop in Guelph, Ontario, Canada, has been working with us for almost five years now, developing true-to-brand advertising.

MSN Autos wanted people to see how awesome their content was. To do that, we created an online contest where users had to search through MSN Autos content to find missing car parts and build a car, which became their entry into the contest.

A microsite for MSN Canada to help promote their new @live.ca email address.

The brief was ‘simplicty’. What could be more simple than a pleasantville-esque town with it’s townsfolk talking about how great an @live.ca email address is?!

Hoopdreams is a community basketball league that’s run like the pros (e.g. player stats, referees, etc.).

What we love about this site is that every aspect of the site communicates ‘professional basketball’, from the pre-loader (a 24 second shot-clock), the hardwood, the banners hanging from the rafters – even the scoreclock up in dreamland.

How does Wrigley enter the cinnamon gum category and steal the number one position away from the leader? With a feet-on-the-street sampling program and UGC based online contest that align themselves perfectly with the mass campaign.

A review of the book How to Catch the Big Idea by Ralf Langwost and John Hegarty.