In launching the Nokia Astound, we were involved in just about every aspect of the launch. From a 3-day homepage takeover on NokiaUSA.com (which was visited 65K times and had almost 25K click-throughs on assets), innovative in-store POP, an eLearning and a 60 minute product launch video; phew! The creation of the launch video required two days of shooting, a massive warehouse, a truckload of camera equipment, some serious choreography and, naturally, litres of blood, sweat and tears.