Are you Canada’s hottest dancer?
How does Wrigley enter the cinnamon gum category and steal the number one position away from the leader? With a feet-on-the-street sampling program that aligns itself with the mass campaign. Coupled with a UGC based online contest that aligns itself perfectly with the feet-on-the-stree program – that’s how. Oh and ya, that’s our VP, Creative Director in the gorilla suit.